Leave a Message

Thank you for your message. I will be in touch with you shortly.

Guide

Sellers

Price Positioning, Presentation, Exposure, Negotiation and Execution

Selling a home requires more than marketing—it requires strategy, presentation, and the confidence that comes from experience. My approach is built to maximize your price, elevate your property’s story, and create a seamless, concierge-level experience from start to finish.

Beautifully presented homes sell faster and command higher prices.

I will guide you through:

  • Strategic improvements
  • Minor updates that yield maximum return
  • Staging recommendations
  • Vendor coordination

Staging

Staging transforms your home into an experience - one that helps buyers instantly connect with the lifestyle it offers. Whether through full staging, partial enhancements, or strategic styling, I elevate every space to photograph beautifully and optimally resonate during showings. My guidance ensures your home presents at its absolute best from the moment it hits the market.

Professional Photography

Your home’s first showing happens online. I use magazine-quality photography to elevate the home’s 
architecture, light, and lifestyle.

Professional Videography

Every home tells a story and video is the most compelling way to share it. My award-winning videographers create cinematic films that highlight the lifestyle, flow, and unique character of your home, amplifying your reach across digital and social marketing platforms.

3D Walk-Through Tour

An immersive digital tour that lets buyers experience the home’s layout and flow online, helping them 
connect with the property before they ever arrive in person.

Story-Driven Copywriting

Every Home Has a Story. We Tell It Well. Professional copywriting transforms features into emotion—
into desire. I craft a narrative that connects buyers to the way your home feels, not just how it measures.

Selling Feature List

I create a polished, property-specific feature list that highlights your home’s most desirable details. 
Printed copies are displayed during showings to ensure buyers fully appreciate what sets your home 
apart.

Creating Anticipation Before Day One

Prior to a public launch, I quietly position your home within:

  • Internal network of the top 10% of agents in the city
  • Agent-to-agent communication
  • VIP buyer alerts
  • Pocket exposure within The Agency

THE GOAL: build quiet momentum and line up showings before the listing goes public. It also can 
provide valuable feedback on the home that we can decide if we want to react to prior to going on the 
market.

Targeted Broker Outreach:

Reaching the Agents With the Buyers

I identify and personally contact:

  • Brokers who previously sold in your neighborhood
  • Buyers’ agents with matching search behavior
  • Top-producing luxury agents regionally and nationally

This creates early awareness among the professionals who matter most.

Data-Driven Buyer Targeting

I Know Who Your Buyer Is - Before We Launch

Modern analytics allow me to identify buyer demographics most likely to purchase your home, so we 
can target them with precision before the listing hits the MLS.

Custom Property Website

A Luxury Landing Page Designed to Convert and Educate

A dedicated website showcases the home with photography, video, floor plans, and lifestyle imagery—
creating a polished digital experience worthy of your property.

Digital Syndication

Exposure Across 50+ Platforms to ensure visibility where buyers are searching.
Your listing is launched across:

  • TheAgencyRE.com
  • Zillow, Trulia
  • Realtor.com
  • Homes.com
  • The Denver MLS (ReColorado)
  • BlankandBingham.com
  • National and international real estate portals

Email Marketing to 7,500+ Brokers

High-Intent Buyer Traffic, Delivered Directly

I send targeted “Just Listed” campaigns to the agents most likely to have a buyer for your home—based 
on MLS search patterns and historic buyer behavior.

WealthEngine Buyer Intelligence

WealthEngine uses more than half a trillion consumer data points to create detailed buyer profiles. This 
allows me to target prospective purchasers by net worth, lifestyle, and behavior—ensuring your home 
reaches the right buyers with exceptional accuracy.

Social Media Exposure

Luxury Exposure on a Global Stage

In today’s real estate environment social media is not optional. It’s where the modern buyer begins 
their search. The Agency is one of the most followed luxury brokerages worldwide.

Your property benefits from:

  • Instagram campaigns
  • Precision-targeted paid ads
  • Analytics reporting (views, clicks, inquiries)
  • National and international real estate portals

Print & Direct Mail

Beautifully Designed Print That Leaves an Impression

Tactile marketing still matters, perhaps more than ever in today’s digital driven environment.

I create:

  • High-end brochures
  • Lifestyle-driven feature cards
  • Direct mail into targeted feeder neighborhoods, your neighbors, and move-up and/or move-down 
    buyers, along with those who rent in the neighborhood.

Zillow Showcase

The Agency has an exclusive partnership with Zillow Showcase which gets more eyes on your listing.

Your home receives premium placement on Zillow through enhanced visuals, interactive floor 
plans, and immersive virtual tours—creating a richer buyer experience and increasing engagement 
throughout the life of the listing.

Public Relations & Press: Strategic Media Exposure

Backed by a dedicated PR team in New York, Miami, and Los Angeles, The Agency secures unmatched 
media visibility. With over 2,000 top-tier placements each year, your property benefits from the kind of 
national exposure few brokerages can offer.

Some of our recent placements have included features in:

  • The Denver Post
  • Denver Business Journal
  • Axios Denver
  • The Wall Street Journal

Relocation Department

Our relocation department specializes in working with many of the most respected companies locally 
and around the world. As one of the area’s leading provider of relocation services, they often may have 
a relo candidate who may be a match for your home.

Open House Strategy

Designed to Create Energy, Not Foot Traffic

I host elevated, well-promoted open houses that appeal to serious buyers—not just browsers.

  • Targeted digital promotion
  • Traffic-driving social strategies
  • In-house and brokerage-wide amplification

Communication & Reporting

Clear, Consistent, Real-Time Updates

My job is not just to market your home; it’s to guide you with confidence.

You receive:

  • Feedback after every showing
  • Weekly comparative market reports
  • Strategy adjustments when needed
  • Transparent communication start to finish

*Not all strategies are guaranteed to be used by the agent. This list represents tools available to best market your home and utilized at the agent’s discretion.

Negotiation Strategy

Experience That Protects Your Price

I negotiate with clarity, data, and confidence:

  • Understanding buyer psychology
  • Managing competitive offer scenarios
  • Protecting inspection outcomes
  • Controlling the pace of the deal to your advantage

Luxury negotiation is an art and I’ve mastered it.

Contract-to-Close Management

A Concierge-Level Closing Experience

I oversee every detail:

  • Inspection coordination
  • Appraisal preparation
  • Repair negotiations, and vendor coordination
  • Title communication
  • Buyer agent management
  • Timeline enforcement

Expertise, Availability, and High-Level Support

I am always available to:

  • Show the home
  • Respond to inquiries
  • Field buyer questions
  • Manage marketing and strategy
  • Provide prompt communication

In luxury real estate, responsiveness is currency.

WHO YOU HIRE MATTERS

71% of agents sold one or less homes in 2024.
49% of agents sold one or less homes in 2023.

Who you work with matters.

You’re paying for expertise, negotiating skills, follow up, and guidance throughout what is likely a 2-6 month process on one of the most financially consequential assets that you own.

Shannon Johnson’s 2025 Stats:

98.61%

List-to-Sold Ratio (Seller)

$743,500

Average List Price (Seller)

Follow Us On Instagram